Knock-out power
An iced coffee in a design that aligns with the energy drinks we see in stores today. In this way, we stand out in the current iced coffee market and can more clearly target the audience we have chosen. With the colors and text, we aimed to create a design that clearly indicates it is a stronger coffee.
Looking back, it was an engaging project where the tone of design emerged as the core challenge that needed to be addressed.
CONCEPT: K.O. – A task assigned during my studies where we were required to analyze the product category and its related challenges to develop a solution.
We were instructed to design a main message that the intended target audience finds so interesting that they are willing to pay for the product/offer. The task would lead to packaging design and communication concepts.
CONCEPT: K.O. – A task where we needed to understand the product category and its associated challenges in order to arrive at a solution. We were instructed to design a main message that the intended target audience finds so interesting that they are willing to pay for the product/offer. The ta- sk would lead to packaging design and co- mmunication concepts.
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